Haedrich, Günther
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Angebotspolitik (Marketing-Management) (German Edition)
Operationale Verfahren der Markt- und Sozialforschung
Operationale Entscheidungshilfen für die Marketingplanung
Der Interviewer-Einfluß in der Marktforschung (Studienreihe Betrieb und Markt, 3) (German Edition)
Werbung als Marketinginstrument
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